Prepare genuine proof of your website work
Useful customer proof shows what you actually did and why it mattered, using evidence you can support. A clear account of fixing a difficult mobile menu can be more convincing than an unexplained claim about transformation. You do not need fabricated testimonials to publish a professional website.
Before you start
- Choose a real completed project and identify your actual contribution.
- Check which words, photographs and customer details you have permission to publish.
What to do
Describe the original problem precisely
Explain the observable issue without exaggerating the customer's previous setup. For example, the menu download was difficult to read on a phone is a clear statement if evidenced. Avoid describing an entire business as failing simply because one page needed improvement.
Show the work you supplied
Use an approved before-and-after comparison or a concise change list. Identify if photographs, branding or copy came from the customer or another supplier. Reusable components and collaboration do not undermine a project, but claiming someone else's contribution as your own damages trust.
Separate outcomes from assumptions
You can report that a tested contact route now reaches the agreed inbox if that was verified. Do not turn that into a claim of doubled sales without reliable evidence. If a customer supplies a quote, preserve its meaning and get agreement before publishing an edited version.
Keep the example useful and current
Link the example to the type of problem it helps explain, not every service in your catalogue. Note when the work was done and review links later. If the customer has since changed their site, a dated approved capture may describe your work more accurately than the current live page.
What to check
- Your contribution and the customer's approval are recorded.
- Visible examples contain no unapproved private details.
- Every result claim is supported or clearly identified as an observation.
Sources and further reading
Platform features can change. Check the provider’s current guidance before changing a live service.