What to include on a new service page
A useful service page answers a real customer question more completely than your homepage can. Explain the outcome, the limits and the next step using facts you can stand behind. It should earn its own page because the service is distinct, not because you can replace a town name in the same paragraph hundreds of times.
Before you start
- Choose one actual service or promotion and the customer it is intended to help.
- Gather approved words, relevant images and any genuine qualifications or work examples.
- Decide whether the next step is an enquiry, an existing booking tool or another supported route.
What to do
Describe the problem and outcome
Start with the situation the customer recognises, then explain what you supply. For example, a decorating page can distinguish repainting an occupied room from a whole-property project. Use the language customers use, without repeating search phrases unnaturally.
Make the practical details specific
State what is included, what needs a separate quote and where you genuinely operate. Explain any preparation the customer must do. Include prices or the information needed for a quote where you can do so accurately; avoid an impressive number with hidden conditions.
Provide evidence and a next step
Use relevant photographs you have permission to publish and accurate descriptions of the work. Add genuine customer feedback only with approval. Choose a descriptive action and explain what happens after it, including any existing enquiry or booking process.
Fit the page into the website
Prepare up to six sensible sections for PresGro’s listed new-page service. Identify the navigation or existing page that should link to it. Agree the page address, title and images, then check the complete page on mobile and desktop.
What to check
- The page answers questions specific to this service rather than duplicating another page.
- All claims, locations, prices and examples are approved business facts.
- Visitors can reach the page from the site and follow a working next step.
Sources and further reading
Platform features can change. Check the provider’s current guidance before changing a live service.