Homepage tune-up: priorities and feedback
The homepage tune-up improves how an existing homepage explains your offer and its next step. It concentrates on the first screen and up to three current sections. It does not promise more enquiries or replace the whole website.
What to prepare
- Describe your principal service and the customer you most want to help.
- Pick the primary action: call, enquire, view a menu or use an existing booking tool.
- Supply approved facts and identify brand elements that must stay recognisable.
Delivery and review
Resolve competing priorities
A homepage cannot make every button equally important. Explain which customer question should be answered first and what should happen next. Separate established facts from hoped-for marketing claims so that clearer presentation does not become misleading copy.
Review the proposed hierarchy
Look at whether the first screen communicates the business, service and next action. Focused changes should work with the current platform and the included existing sections. A new brand, rewritten whole site or hosting move belongs to a different scope.
Send one consolidated response
Collect feedback from the authorised decision-maker into one list for the included round. Point to a section and explain the remaining communication problem. Repeating personal preferences without identifying a customer issue makes approval slower and less precise.
What to check
- The offer and main next step can be understood quickly.
- The supplied facts remain accurate in their new order.
- The same hierarchy still works on a phone.
Sources and further reading
Use the current product description and agreed terms for the scope of your order. Existing customers keep their original agreements.